After Amazon unveiled vCPM Sponsored Display campaigns, they were all the hype with people posting insane stats… Our team decided to put this feature to the test, and the results were astonishing – a jaw-dropping tripling of sales within just four weeks for one of our clients. While the initial report portrayed a picture of success with a low ACoS, the twist lies in the fact that the overall sales for our client didn't experience a corresponding surge. In this blog post, we'll delve into the details of our vCPM ad campaign and unravel why the apparent success on the graphs might not...
In our most recent YouTube video, Shane provides a thorough and in-depth explanation of our Search Term Analysis tool, highlighting its potential to revolutionize the approach of Amazon brand owners. This isn't just another tool; it's our go-to tactic for assessing our clients' performance in their top markets. In fact, we have noticed a consistent pattern across all our client accounts, and it's a golden nugget for Amazon success. Drawing from extensive experience across numerous client accounts, we've observed that a mere 20% of search terms drive a staggering 80% of sales. This a...
Today, I am thrilled to share a remarkable client success story that will inspire you. Our team at Into Profits have achieved an astounding 80% increase in our client's Subscribe and Save growth rate. The techniques we used to supercharge Subscribe and Save numbers after an out-of-stock situation are both effective and insightful. To gain a more comprehensive understanding of these strategies, I highly recommend you check out our YouTube video. It is a deep dive you would not want to miss! Navigating Amazon Advertising's Changing Landscape The world of Amazon advertising is in const...
We have got some exciting news to share! Amazon has recently rolled out a powerful new feature that many sellers seem to be overlooking. It is called Brand Tailored Promotions, and it is a game-changer for Amazon Registered sellers using Amazon FBA. In this blog post, we share the details of this feature and how you can leverage it to skyrocket your sales. The Power of Brand-Tailored Promotions First things first, what exactly are Brand Tailored Promotions? Well, think of it as your secret weapon for targeting specific audiences on Amazon. These tailored promotions allow you to reac...
In today's digital landscape, online reviews wield immense power over your conversion rate. As an Amazon seller, effectively managing the Amazon Vine Program can be a game-changer. But it's a double-edged sword, with its own set of perils. The Amazon Vine Program Unveiled The Vine Program is Amazon's solution to help sellers garner reviews and build social credibility when launching new products. Initially, acquiring reviews can be a tough nut to crack. Amazon's restrictions on contacting customers and the general scarcity of reviews make it a challenging journey. This scarcity lea...
Navigating Amazon support when dealing with platform issues can be quite the challenge. With no single representative dedicated to your case, repeatedly explaining your issue and hearing the same solutions can be downright frustrating. In our latest video, our COO, Shane Catchpole, shares how we proactively addressed this challenge, setting the stage for effective solutions that not only resolve current issues but also pave the way for smoother problem-solving in the future. THE PROBLEM Earlier this year, my team and I faced a challenge when launching a new product. It all revolved ...
In the world of e-commerce, where adaptability and continual improvement are the cornerstones of success, I have learned firsthand that the Amazon landscape is ever-evolving. I am Shane Catchpole, and today, I will recount a costly error we encountered a few months ago that set us back a hefty $25,000 in our Amazon FBA venture. This mishap, despite my over six years of experience in the e-commerce business, served as a stark reminder that even experienced sellers can not escape the occasional problems. Watch more in the video as I will walk you through our mistakes and provide insigh...
Kurtney Reyes, our marketing lead, will be sharing some amazing success stories from our work assisting Amazon sellers in strategizing their content to boost their conversion rates. In the ever-evolving landscape of e-commerce, staying ahead of competitors is crucial. At IntoProfits, we've discovered effective ways to optimize Amazon listings and help our clients thrive in the face of fierce competition. To truly grasp the magic, you'll have to watch the full video, but we promise these stories are as real as they get! Case Study 1: The Main Image Makeover Our first case study revolv...
For those who are new to the blog, allow us to introduce our Marketing Lead at IntoProfits, Kurtney Reyes. Today, Kurtney discusses her incredible strategy to increase one of our clients' sales by a whopping 22% with a super-targeted storefront page. But there's a catch: this technique is exclusively for those who are already brand registered on Amazon. If you're not there yet, it's about time you worked on that. Let's delve into how you can stand out in an increasingly competitive market and boost your conversion rates with a well-optimized Amazon store. The Need for Improved Cont...
Hello, everyone! Shane Catchpole here from Into Profits, and today, I want to share a personal journey that led me to some eye-opening revelations about the importance of health, even in the fast-paced world of online entrepreneurship. Lesson 1: Health Can Surprise You A few weeks ago, my girlfriend experienced a concerning issue with her vision, prompting a visit to an ophthalmologist. I decided to accompany her for support and used the opportunity to get a health check, something I hadn't done in over a year. It turned out to be a pivotal decision. Lesson 2: Work-Life Balance Matte...
